First Prize · AI Innovation Day by Unicorn Factory Lisbon 2026
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Hiring an AI Worker vs buying SaaS

The accounting line matters. We argue you should put us in payroll, not in your software budget.

4 minPricing
Pricing

Where the budget lives

SaaS budgets are line-item battles. Every renewal is a quarterly defense against a procurement team that gets bonused on cutting spend. Payroll budgets are different. Once a role exists, it's defended by the person managing it.

We want to be defended. So we sell to the function head, not to IT, and we price like a hire.

The unit economics

A junior SDR or collections agent in Iberia costs €28–42K all-in. Riya and Lia are priced inside that band on purpose. The buyer isn't comparing us to other software, they're comparing us to a job posting.

That changes everything about the sale. There's no 'pilot for 30 days,' there's an offer letter and a start date.

What we ask in return

An annual commitment, a manager assigned on day one, and weekly check-ins for the first month. The same things you'd ask of any new hire. If we're not delivering by month three, you let us go, also like any new hire.